Farmers Fresh Zone

An agritech startup connecting rural farmers with urban consumers
2019 SEED Low Carbon Awards; IKI BMU
Sustainable Agriculture
Kochi
India

Farmers Fresh Zone works on the production side of the value chain to improve predictions about market demand and margins through algorithms, and to standardise practices among farmers. By collecting and selling organic produce through a shortened value chain, the enterprise ensures transparency over how food is produced and sold.

The produce is marketed through multiple channels, including a website, stores, stalls, and a subscription service. They also sell value-added products like juices and salads.

Eco-Inclusive Impacts
Farmers Fresh Zone supports the availability of organic produce for local communities as well as improved margins for farmers, who are better able to predict market demand and yields through algorithms.
  • Providing safe locally-produced organic produce to over 12,000 customers
  • Training farmers in organic agriculture practices and connecting them to market demand (over 950 connected farmers so far)



  • Creating more sustainable farming areas, with over 2,000 acres covered
  • Reducing use of chemical fertilisers and pesticides through organic agricultural practices
  • Localising supply chain to under 300km to reduce carbon footprints and reducing food waste through connecting supply and demand
  • Improving margins for farmers, who can better predict the market place and access fixed guaranteed pricing, with average income increase of 10-20%
  • Creating local jobs, with currently 40 employees in the business



Partners

Farmers Fresh Zone creates a shortened and transparent agro supply chain. Working with farmers to predict yields, profit and market demand through algorithms, Farmers Fresh Zone ensures a better market place and price for farmers. The enterprise also ensures a market of safe, locally-sourced organic food for consumers.

Indian Angel Network Impact Fund is a social start-up investment fund that provides mentorship and investment to Farmers Fresh Zone.

National Institute of Agricultural Extension Management offers trainings and gives access to various resources in the industry.

Kerala Start-up Mission supports and nurtures local start-ups and has helped Farmers Fresh Zone access seed loans and other resources.

Malabar Innovation Entrepreneurship Zone is an incubator that encourages innovation and sustainable development as is currently incubating Farmers Fresh Zone.