East Africa Fruit Farm and Company
The enterprise buys fruits and vegetables from smallholder farmers at fair prices and processes them by cleaning, sorting, packing, and marketing. Farmers either work on their own land, or participate in a small-scale franchise model, cultivating the enterprise’s ready-prepared land.
Cold storage facilities and professional handling ensure high quality of the fresh produce, and modern green technology is applied in all activities, such as solar power and bio-diesel for irrigation and greenhouses, cooling, and transportation.
East Africa Fruit Farm and Company generates income for communities by employing 20 local staff and working with 70 farmer families. The enterprise stabilises the local economy by using cold storage and improved processing to reduce the risk of crop and post-harvest loss, and by eliminating the role of traders who offer unreasonably low prices to farmers.
- Contributing to food security by reducing post-harvest losses and improved cultivation techniques.
- Employing local workers and trading at fair prices with over 70 farmers, also providing training and advice.
- Providing access to water for local communities through a drilled borehole.
- Developing solutions to reduce post-harvest losses from 48% down to 10%.
- Reducing pollution and carbon emissions by running cold chain logistics and other activities with solar power and bio-diesel, and establishing biogas production.
- Saving water through drip irrigation watering systems.
- Strengthening smallholder producers through fair and direct trade, bypassing traders that pressure farmers into low buying prices.
- Improving agricultural productivity by introducing greenhouses, drip irrigation and cold chain logistics.
Partners
Fledge LLC provided a ten week incubator training and offers continuous support with advising and connecting the enterprise to various stakeholders.
Tanzania Horticultural Association offers horticulture training and seminars
AMEJ Investments assists in distributing fruit and vegetables to customers, and further logistics support.